So do Football and business mix? Clearly the quick answer is yes, almost all of our clubs are now run principally or exclusively as a business. Our top clubs talk in terms of “brands”, of revenue and no doubt think of us not as fans, but as paying customers. Many clubs are now floated as PLCs.
And when the business side of things goes wrong, as it has recently for my club Plymouth Argyle then it can be heartbreaking for fans. I’m sure we
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